From 0 to 8,012 subscribers in 2 months. Profitably.

We started with a simple goal: grow a brand-new newsletter from scratch. With no existing audience, we knew the path ahead would be challenging.

In the beginning, it was clear that getting subscribers at a profitable rate was going to be tough. With a brand-new newsletter, it’s rare to find a winning ad immediately.

Our first few ad attempts didn’t give us the results we needed at the volume we wanted. We couldn’t reach the low cost-per-subscriber that would allow us to scale quickly.

But of course, we don’t give up when things go not according to plan. As the always do.

We created a fresh batch of ads—testing different messages, designs, and audience combinations.

Over the course of two months, we tested over 15 new creative concepts with 4-6 variations, each designed to engage and convert our target audience.

Finally, after rigorous testing, we hit the jackpot! We discovered an ad that performed beyond our expectations, bringing in subscribers at a cost of only $0.58 per subscriber.

With this winning ad, we were able to drive 10,208 subscribers in just 2 months! And the best part? This growth was achieved profitably, thanks to our careful management of ad spend and constant optimization.

Scaling Success Over the course of the campaign, we spent a total of $5,944.01, which resulted in massive subscriber growth. We reached a click rate of 1.39% and an open rate of 27.06%, demonstrating strong engagement from our new audience.

As the number of subscribers grew, so did the newsletter’s profitability. By September alone, earnings had already hit $4,528.69, a huge milestone that showed our growth efforts were paying off.

What’s Next? Right now, we’re spending about $100 to $200 a day on ads. But with this incredible momentum, we’re pushing to scale further. Our next goal is to increase ad spend to $400 to $600 a day to drive even more subscribers.

To make this happen, we’re working on new ad creative that builds on our successes while continuing to optimize our campaign to ensure our subscribers stay engaged and loyal.

We dedicated over 5 years and millions of dollars to decoding human psychology on a level no other agency does.

This knowledge, combined with in-depth Facebook ads platform knowledge, allows us to get high-quality subscribers at the lowest cost. And now, we want to share what we’ve learned with you so you too can accelerate your profitable growth by 20% to 30% just like our partners have been.